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August 8, 2022

Certificate of Advanced Studies (CAS) in Audience Engagement

Conservatorio della Svizzera italiana

Courtesy of Conservatorio della Svizzera italiana, Lugano / Piqsels.

Empowering people towards cultural participation. International data on cultural participation show that the goal of granting access to arts and culture to everybody and everywhere is not achieved yet. The debate on cultural democracy is more emphasized than ever and the pandemic showed how important the audience is to give meaning to the cultural offer. In this context, cultural organizations must rethink their role within their communities and challenge how they engage with them.

The Certificate of Advanced Studies (CAS) in Audience Engagement takes participants through a three-month journey to dive into the International debate on cultural participation and discover the most recent and innovative experiences to engage with audiences, including most recent learnings in European projects and international research. Involving renowned guest speakers from all over Europe, the program provides an introduction to the theoretical framework of cultural participation, as well as a practical workshop to experiment new methodologies and tools to adopt an audience-centric approach.

Participants have the opportunity to:
–Develop a deeper understanding of audience-focused policies and cultural participation;
–Get to know a broad range of practices all around Europe;
–Connect to International experts and renowned professionals in the field;
–Learn new methodologies and tools to develop innovative experiences to engage with audiences.

The course articulates six online learning modules from Thursday to Saturday, every other week. The course includes an in-person “Audience Experience Design Lab” in Lugano (January 19–21, 2023). Scholarships available to international students to attend the lab.

Calendar: from Thursday October 20, 2022 to Saturday February 4, 2023. Schedule: Thursday and Friday 3:30–7pm; Saturday 9:30am–1pm. Scientific advisor: Alessandra Gariboldi—President Fondazione Fitzcarraldo (Turin, Italy).

The Certificate of Advanced Studies in Audience Engagement degree is awarded by the University of Music of the Conservatorio della Svizzera italiana, a state-recognised university school affiliated to the University of Applied Sciences and Arts of Southern Switzerland (SUPSI).

The Certificate of Advanced Studies in Audience Engagement is part of the MAScult—Master of Advanced Studies (MAS) in Cultural Management promoted by the University of Music of the Conservatorio della Svizzera italiana (Lugano, Switzerland) with the scientific collaboration of Fondazione Fitzcarraldo (Turin, Italy).

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