Polimoda
Via Curtatone, 1
50143 Florence
Italy
T +39 055 2750628
[email protected]
Art directors are creative leaders and leaders of creativity, people endowed with an innate sensibility, imagination and capacity to make decisions. They dig below the surface of everyday life to develop a productive dialogue between vision, craft, visual art and the art of writing. Art directors coordinate and supervise all aspects of a creative organisation. In fashion and the luxury industry they form a bond between the departments of design, branding and communication. Art directors may curate exhibitions, lead editorial activities or add a creative quotient to private or public institutions. However, what makes a great art director is intuition, the ability to read between the lines and understand connections between the here and now, and the hereafter. An art director brings what is considered unaccepted inside the circle of the accepted, continuously pushing ethics and aesthetics beyond their boundaries. It’s about the kind of innovation that characterises fashion and luxury as a shared form of art, opening up new eras and spaces, launching new products, people and styles. This research-based program introduces creative thinking processes through a non-linear methodology embracing curiosity, intuition and perception. The course is visionary yet practical, embracing all possible concepts within six interconnected areas of study: Craft, Calligraphy, Body, Dress, Imagery, and Space.
Connections
What really empowers a creative professional is the ability to connect. Covering six main areas (Body, Space, Calligraphy, Imagery, Craftsmanship and Dress) this course has endless possibilities. Whatever your background or field, this program of intense exploration will change the way you look at your work, starting from an autobiographical profile to defining your own personal creative challenges. The program relies on a free-association of ideas, on interviewing and social surveying, with constant exposure to practices outside our everyday experiences—for example from the alchemical transformation of materials to the meticulous detail in miniature painting or video art—all aim to expand problem-solving techniques and primarily, expand vision.
However, like all convincing and successful qualities, a vision must also be tried and tested. This is why part of the program focuses on the feasibility and hands-on creation of samples, installations, and graphics so that through the acts of trial and error, and of creating and testing, your vision will grow even stronger. No other course offers this methodology; a new way of examining knowledge and exploring creative possibilities.
For more information, visit the programme’s website.
