Master Interior Architecture & Retail Design graduation pop-up exhibition: It is not there.
Piet Zwart Institute
Above: MIARD graduates 2016. Photo: Agnese Pellino.
Above: MIARD graduates 2016. Photo: Agnese Pellino.

July 2–3, noon–6pm

Opening: July 1, 7–11pm

Het Industrie Gebouw
Goudsesingel 58

[email protected]

Designers: Alexandra Bicheler, Alice Bonicelli, Federica Dellisanti, Wojciech Gawronski, Noor F.F. Istiani, Tinka Jongerius, Lorena Rubio Toledo, Julia Schostak, Pawel Szubert

Imagine you can see the unseen.
Imagine you can hear the unheard.
Imagine you can feel the intangible.
Imagine the imaginary is here.

It is not there.


MIARD students of the Piet Zwart Institute question the way things are.

This graduation show presents nine works that accentuate the ephemerality of perception, the delusion of reality and the impact of the future on domesticity.

Interiors, and especially our homes, are animated by a haze of peripheral phenomena, which drift through our unconsciousness. It is there and not there. It colors our perception. The human mind tends to blend out these ephemeral accessories—memories, associations, sounds, feelings, ideas—synergizing their diverse qualities into one effect, which we call “reality.” In these projects, realities beneath, behind, within and beyond the seemingly real interior are uncovered. Our eyes are opened to what they don’t see and can’t prove.

“Science never saw a ghost, nor does it look for any…” (Henry David Thoreau). We are designers, not scientists. So white is red, and noise is thick. The radio is raining and the light is growing. You are dancing through your house and the house is dancing around you. Your home unfolds and its creases are made of RGB. Your space is almost there, never finally real.

Graduation Project Tutors: Max Bruinsma, Gabriel Lester, Füsun Türetken, Martine Vledder
Graphic & web design: Daphne Heemskerk & Olivier Otten

Please visit our exhibition website


Piet Zwart Institute Master Interior Architecture & Retail Design 2016 graduation exhibition

June 27, 2016