March 2, 2021

MA in Media Design

Geneva University of Art and Design (HEAD)

Vincent Belet, Abstract bodies, 2020. VR. Photo: © HEAD – Genève, Raphaelle Mueller.

Gabriel Abergel, Fragment Sonore, 2020. Code. Photo: © HEAD – Genève, Michel Giesbrecht.

Gabriel Abergel, Aurélie Belle, Amsatou Diop, Laís Kunzendorff, Johan Pardo, Thinking Machines, 2020. Machine learning and graphic design. Photo: © HEAD – Genève, Michel Giesbrecht.

Marta Revuelta, Profilage Facial, 2018. Machine learning and electronics. © HEAD – Genève, Baptiste Coulon.

Tammara Leites, Meta Stories, 2020. Machine learning and graphic design. © HEAD – Genève, Baptiste Coulon.

The MA in Media Design offers a two-year professional programme based on learning about interactive design for scientific and social innovation. Whether you are a graphic or industrial designer, a general engineer or computer engineer, you will address the societal challenges generated by artificial intelligence and new interfaces.

The first year focuses on workshops, practical courses and work in the laboratory. You will learn to prototype interfaces, smart devices, video games and interactive experiences while broadening your understanding of the issues of user experiences. You will get to familiarise yourself with virtual reality, augmented and mixed reality, machine learning, creative programming and electronics. Some of the workshops take place in collaboration with professionals who will guide your work, and form the basis of your future professional integration network. Theoretical and introductory seminars to research methods complement this programme.

The second year is centred on your MA graduation project which includes a research paper and a practical project. Supervised by a tutor, you will carry out the project from its exploratory to production phase, while reflecting on its related exposure and communication. At the end of the programme you will master the practical, playful, critical as well as experimental aspects of the profession. You will thus be ready to consider career prospects in creative industries, research and entrepreneurship.All through the two years of the master there is great dedication from the course to support the post-documentation of your work you can finish with a powerful dossier ready to be published in different mediums.

Our program focuses on two subjects. The first one is the impact of machine learning on contemporary cultures of design and how designers can help investigate AI/AI cultures and machine agencies. The second one is the multiple links between nature and digital technologies. We investigate these two subjects through ethnographic research, critical seminars and aesthetic explorations combining technologies like 3D modelling, prototyping of critical objects or speculating on alternative futures.

Since September 2020, the Master of Arts HES-SO in Media Design is a 120 ECTS degree.

MA Media Design lecturers, speakers & guests include: Alexia Mathieu, Lysianne Lechot Hirt, Nicolas Nova, Dominic Robson, Pierre Rossel, Gordan Savicic, Mitchell Paone, Daniel Sciboz, Douglas Edric Stanley, Marie Dommenget, Lalya Gaye, Jürg Lehni, Matteo Loglio, Daniel Pinkas, Studio Z1, Giulia Tomasello, Alice Stewart, Laure Krayenbühl, Marion Bareil, Constance Delamadeleine, Sabrina Calvo, Dan Hill, Wendy Gaze, Oscar Lhermitte, Nicolas Baldran, Félicien Goguey.

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